Validated Customer & Market insights
Strategic product decisions from audience research
Get to know your customer segments and their buying motivation. See the differences between your vs. your competitor’ audiences using qualitative & quantitative data.
The Problem
Our Solution
Data tells what is going on, and only customer interviews can explain why this is happening. Collecting valuable insights starts from asking the right questions, observing behaviour online and offline and correlating it with what the data suggests.
We created an approach to de-risking propositions using qualitative + quantitative input. You'll get a crystal clear picture of your key segments, their needs, attitudes, preferences and will learn why they use your product and what stops others from buying it. It’s like SWOT, powered by real customers input
The most significant risks hide on the customer side.
95% of startups fail because they can't attract customers. Launching a new product, acquiring or investing in business requires proper due-diligence and customer needs analysis per market.
Select Customer & Market insights track that suits your needs:
👩 Customer insights track:
Psychometric customer personas.
Customer behaviour on the topic, jobs-to-be-done, pains and gains.
Discover how your company can create value for the underserved segments and needs.
Get overview of online & offline channels that you should be using to reach your customers.
All insights based on qualitative and quantitative research: data tells the What, customer interviews explain the Why behind it.
What’s included?
Psychometric Customer personas with specific behaviour per segment, jobs-to-be-done, pains, gains and desired outcomes;
Customer audience comparison with your competition;
Advice on communication strategy using the words of your customers in marketing materials;
The best channels to reach your audience;
Feedback on current offerings and the way they are presented;
Advice on communication strategy using the words of your customers in marketing materials;
Interests, attitudes, worldview of your customer segments;
Customer interview insights.
You pick the pace & desired approach:
⚡ Super fast track (we take care of everything, quickly):
1 week, 10 interviews that we conduct for you;
10+ pages of final report.
💁 Remote guided & facilitated track (we guide you throughout the process, your team learns how to do it):
1 month, we scout interviews - you conduct them, we help you to do it properly (30+ interviews);
15+ pages of final report;
Your team understands the process from A to Z;
Remote support & guidance for your team.
🔍 Hands-on & in-depth Customer Insights track (we take care of everything):
3-4 weeks, 30+ interviews that we scout, conduct and analyse;
40+ pages of final report;
Customer segments compared to the Competition with outlined differences in motivation and behaviour;
Perfect fit for Innovation labs, M&A teams, Product portfolio managers, both for B2B and B2C;
Remote, all inclusive.
“Whereas some only ‘teach’, Ideahackers actually apply best practices from Lean Startup methodology and the field of Design Thinking.”
🗺️ Psychometric customer profiling and need scoping across the markets
Learn about Brand’ customer audiences (incl. psychometrics) across a number of markets that you choose.
Get an overview of customer behaviour on the topic, understand pains and gains per segment per market. See which influencing forces are in play.
Explore current customer journey and jobs-to-be-done across segments coming from different countries (markets) to determine the right market to move in.
Discover how your company can create value for the customers and how does it differ per country.
Find relevant channels to reach the right segments in different countries.
All insights based on qualitative and quantitative research: data tells the What, customer interviews explain the Why behind it.
What’s included?
Psychometric Customer personas
Customer audience comparison with competitive brands: outlining the similarities and the differences;
Customer behaviour on the topic, their jobs-to-be-done, pains, gains and desired outcomes with differences per market;
Advice on communication strategy using the words of your customers in marketing materials;
The best channels to reach your audience per market;
Feedback on current offerings per market, outlined differences in attitude, perception and angle of the value proposition;
10+ (fast track) or 30+ customer interviews per country.
You pick the pace & desired approach:
⚡ Super fast track (we take care of everything, quickly):
2 weeks, 10 interviews per country that we conduct for you;
20+ pages of final report.
💁 Remote guided & facilitated track (we guide you throughout the process, your team learns how to do it):
1 month, we scout interviews - you conduct them, we help you to do it properly (30+ interviews);
25+ pages of final report;
Your team understands validation process from A to Z;
Remote support & guidance for your team.
🔍Hands-on & in-depth Customer Insights track (we take care of everything):
1 month, 30+ interviews per country, we scout, conduct and analyse interviews;
40+ pages of final report;
Customer segments compared to the competitive brands with outlined differences in motivation and behaviour per market;
Remote, all inclusive;
Perfect fit for Innovation labs, M&A teams, Product portfolio managers, both for B2B and B2C.
“This is so valuable for M&A teams who have plans to acquire a new brand to their portfolio.”
Team of Booking.com conducting interviews with the tourists on the streets of Amsterdam.
Are you a startup team, corporate innovator, product manager at a scale-up, small/medium business or a multinational?
Size of the company doesn’t matter. Customer insights and product validation are necessary for smarter business decisions.
Vattenfall teams participating in a Marshmallow challenge.
Still not certain if this is the right match?
Read what our Customers are saying:
“The Ideahackers team supports Vattenfall H1 & H2 innovation projects in establishing problem-solution fit & solution-market fit. This is done through running both qualitative and quantitative validation experiments. Whereas some only ‘teach’, they actually apply best practices from Lean Startup methodology and the field of Design Thinking.
Ideahackers are able to deeply empathise with customers to gather insights. With their creative powers they turn their findings into beautifully designed concept tests plus they set-up sound analytics. Their skills and passion greatly contributes to establishing value.”
“IdeaHackers team has invaluable experience, ideas, approaches and an amazing network of mentors.”
“The surprise element was the human factor. The IdeaHackers team has good people! Yes, they know what they are talking about but to me what’s way more important is that they care.”
“Great attitude! Sharp comments & direct feedback.”
“We understood the problem was beyond what it seemed on the surface. Program provided us with a range of tools that I can now pull out when I stumble across challenges in the future.”